The Product:
Designs / layouts for a downloadable desktop widget to promote the James Bond movie "Quantum Of Solace" in association with both Ford and MySpace.com.
Responsibilities:
All designs below show:
Purely out of interest, I am showing various screens from the entire design brainstorming process, including designs that were rejected - either by myself or by the client. The reasons for which are outlined below.
Phase 1:
Initial rough design and layout. The idea was to use a generic sexy Bond-girl style silhouette theme, seeing as though we don't know which Bond girl the end-result will be until the quiz is completed.
Phase 2:
Adaptation on phase 1, as the client wasn't too keen on the idea of the guns used in the previous designs.
Phase 3:
The client felt that the previous designs were still "too sexy" and wanted something less so, especially as this was aimed towards younger girls of the MySpace generation.
Phase 4:
With the client thinking that the previous generic silhouette designs were "too Medusa", it was suggested that the silhouette be that of the actual Bond girl in the new movie, Olga Kurylenko.
As the initial concept has been agreed upon, the design at this stage is now updated to include the movie logo branding, release date and sponsor logo.
This design also incorporated the blue/beige colour-scheme and branding used on the www.007.com website at the time of the movie's release.
I wasn't too fond of this above design however, as I felt it was too boring and had lost the appeal of the earlier designs, and so came up with the next concept below.
Phase 5:
It was decided to scrap the silhouette idea completely, as it clearly was no longer working, in terms of the current simple head-silhouette having totally lost the appeal of the more iconic silhouettes from the original phase-1 designs. I opted to go for a simple question-mark motif instead, and add some "girly sparkly glamour".
Phase 6:
The final (and now approved to be built) design took a complete 180-degree turn from the previous designs, visually-speaking!
The reason for this was because whereas before the widget was to be viewed as a standalone promotion-piece, it was now decided that it should fit in with the design of the new Bond girl's MySpace page at the time.
Although the MySpace page in question was rather unattractive in terms of its look and feel (as ALL MySpace pages were), I took the precious few best elements from it, and combined it with the question-mark theme of the previous designs.
I also brought back the alpha channel transparency border that had become lost in previous designs.