Dog Friendly

Dog-Friendly Places to Stay, Eat, and Visit

A directory of more than 40,000 businesses, providing dog lovers with information and inspiration on exploring places and services in all parts of UK, where you and your dogs will be welcomed.

The website makes it easy to search, read/write reviews, make bookings, get member discounts, and even offers purchasing products for your four-legged best friend.

A selection of just some of the screens from the website re-design, including mobile layouts.

The process began with in-depth discovery sessions with the client to properly understand their goals, followed by a thorough audit and restructuring of the content they provided, untangling what they had into something workable.

From there, research informed a site architecture built around clarity and ease of navigation, with simplifying genuinely complex requirements into an intuitive experience — across both desktop and mobile — central to every decision. The work then moved through wireframing, a refinement of the existing brand guidelines, and on to final artwork and design. Comprehensive style guides accompanied the finished output to ensure a clean, unambiguous handoff to the third-party development team.

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