Leisure Food

Family Tree and Social Connections app

A mobile recipe app for Leisure, a brand with over 140 years of range-cooking history. The theme is the four Leisure “Tribes” – part of their marketing campaigns.

A fully self-initiated project, undertaken with no client brief or expectations — just an opportunity seen to increase presence in a new market. From the earliest conceptual thinking through to the finished designs, every creative and strategic call was made, tested, and resolved independently.

A screen-recording of an earlier prototype version of the app, demonstrating various interactions and transitions.

Explore more…

When the licensing on the "Tribes" material expired, I redesigned the application to strip out the proprietary theming while preserving the content and functionality users had come to rely on. Nothing was lost in the transition, delivering a clean, refreshed interface that felt intentional rather than stripped back. You can explore an interactive prototype of the new design below.